How to Create a Social Marketing Campaign

How to Create a Social Marketing Campaign
  1. Go to Social Marketing Campaigns (Track / Social Marketing Campaigns).
  2. Click the Add button.
  3. Give your campaign a name.
  4. Choose the intervention you are focusing your social marketing efforts on from the drop-down menu.
  5. Select the unit (area) this campaign is targeting from the drop-down menu.
  6. Indicate how many local SNAP-Ed agencies (in addition to the implementing agency) were involved with this campaign.
  7. If additional SNAP-Ed agencies were involved in the social marketing efforts, a box will pop up that asks for a list or description of these agencies.  If you chose 0 for the number of additional SNAP-Ed agencies involved this box will not appear for you.
  8. Next, choose the knowledge/behaviors or physical activity topics you are targeting with this campaign from the drop-down list.
  9. If you worked on any stages of planning or implementation during the current reporting year you may select them next, however, this is not required.
  10. The launch date for the campaign must be chosen next.  This date of the actual launch may be in past or future reporting periods, as long as you worked on the campaign within the current reporting period.
  11. After choosing the launch date, specify the channels through which you are delivering marketing materials about intervention topics.  
  12. Then, you must choose the settings you are delivering those marketing materials at.
  13. Finally, you may optionally leave some campaign details that were not captured in the form fields above.  Specific marketing messages, as well as additional details about the materials and sites used are helpful here.  
  14. Click Save and continue to save your work and move onto the next section or hit to save your work if you need to come back to it later.  

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